For the past 6 months or so, I’ve had a number of conversations with my fellow yoga teachers. They usually go something like this:
- Them: “Wow; I really love what you’re doing. But I could never do it; I could never come up with that good of an idea.”
- Me: “Curvy Yoga seems like a great idea now, but when I started it was just a blog my family read with a few local students in classes.”
- Them: “Well, still; you’ve got something and I don’t think I could do it.”
- Me: …
As you can probably guess, I have a few responses that can fill in those …. Let’s break them down, shall we?
What each yoga teacher has to offer
Response 1: You probably already have a niche
What do your students thank you for repeatedly? What do you most love teaching? What do your students always ask for more of? The answers to these questions have you well on your way to your niche, whether you’ve been consciously aware of it until now or not.
Response 2: Your students aren’t coming to you by coincidence
While some students will certainly happen upon your class by seeming coincidence the first time they come, they usually don’t come back unless there’s something about your teaching that resonates with them. It’s not (just) that your class is at a time that works for your schedule (because who wants to go to a class that doesn’t speak to you, even if the time is convenient?). It’s you, and it’s okay (good even!) to own that.
Response 3: There is space for your unique offering
There’s quite a lot of talk these days about competition among yoga teachers and how there “aren’t enough students to go around.” Well, I don’t buy that. Yoga teachers compete only when students can’t tell them apart. But when you own what you have to offer, and make it clear who you can best serve as a teacher, that’s not an issue.
Response 4: It’s all about communication (and love)
The more I teach, talk about yoga, write about yoga and listen to what my students are asking for, the more confidence I have about what I can offer that will really help people. And when I can share that in writing in my marketing materials in a way that makes people feel seen and supported? That makes them say, “Oh, she’s talking to me!”? That’s where the love happens — when I’m able to teach in my element to students who have been looking and hoping for what I can offer. What a beautiful service to be able to meet people in that intersection.
Yoga + Originality
What I’ve found is that the clearer I get about who I am as a teacher, what my teaching truly is, and who I can serve, the more easily students find me, and the larger number of students find me.
I truly believe that every yoga teacher can find this through his or her own process. So that is why I’m teaming up with wordsmith extraordinaire Alexandra Franzen to offer a one-day virtual workshop for yoga teachers called Yoriginality. This fabulous day will help you hone your niche and, importantly, communicate it clearly to others. Alex is the most sought-after copywriter online, and her 1:1 work costs $1500/day and is booked for an entire year. This is an incredible opportunity to learn from her wisdom and leave with a clearer direction on how to bring students to your door (including tips on how to make your teaching accessible for students who might not yet have received the message that yoga is for them).
Click here to learn more about Yoriginality and sign up. Spaces are limited, and if you sign up by Feb. 22, you can save $40. Can’t wait to see you there!