Ready for a downward-facing reality check?

According to recent stats, the “average yoga teacher” can expect to make $35,000 a year.

And that’s if you’re a super popular instructor, leading packed classes every single day.

That’s a whole lot of time, energy and effort, for not much of a livelihood.

And while you certainly didn’t become a yoga teacher just to make money, you still need to sustain yourself. $35K a year, for the rest of your teaching career? Yeesh. Not so sustainable.

Good thing you’re not the “average yoga teacher.”

You’re an original. Or shall we say … a yoriginal!

Yoga + Originality = YORIGINALITY

The online workshop for yoga teachers who want more than the “average” career.


YORIGINALITY is a business + marketing workshop for professional yoga teachers.

It happens online.
It runs for a single day.
And it’s designed to help you do three things:

  1. Clearly articulate the message you stand for, as a teacher.
  2. Come up with creative new revenue streams — beyond just “teaching more classes.”
  3. Create a simple (read: one page) plan to set the next chapter of your teaching career in motion.

You’ll receive straight-from-the-trenches business insights from me, Anna Guest-Jelley, plus message-finding brilliance from Alexandra Franzen — one of the most sought-after copywriters in the biz.

Between the two of us, we’ve personally mentored + served over 500 entrepreneurs.

When it comes to helping heart-centered teachers shift up to the next level, we’re both packing a serious track record.

We’re also both yogis (obviously!) and love-love-love talkin’ about yoga.

Expect lots of yoga-related puns (kick-asana!) and yoga-based nerdery, throughout the day.

This is big work, but we keep it light. We know what you like. ;)

Want to see what’s next for Yoriginality in 2014?

Here’s what went down in the virtual classroom, in 2013:

  • 10am – 10:15am: Opening circle + meditation.
  • 10:15am – 11am: How to define your signature teaching style (so that you can own it, announce it, and fill your classes like crazy.)
  • 11am – 12pm: How to write a yoga-tastic bio + mat-ifesto (even if you insist you’re “just not a writer.”)
  • 12pm – 1pm: Break-time! (have lunch, stretch, blast some music, or just chill.)
  • 1pm – 2pm: How to make money, money, money! Creative ways to dial up your income — and why longing for more money is totally OK.
  • 2pm – 3pm: How to write a kick-asana class description + 10 ways to promote yourself.
  • 3pm – 3:30pm: Break-time! (put your feet up against a wall, have a cuppa tea, breeeeathe + smile.)
  • 3:30pm – 5pm: Q+A, show + tell, closing circle … and farewell!

“Thank you for creating a workshop well worth the money and time spent. Yoriginality was worth every minute -  a high compliment from a toddler’s mom! I also feel like I got my money’s worth. The best workshop I have ever done! Yoriginality is a complete course in itself.” ~Tami Hackbarth

We are thrilled to continue co-teaching YORIGINALITY — in the future!

Want to keep up with what we’re doing next? Sign up below, and you’ll receive a yogawesome treat when you sign up for a reminder — a collection of Anna’s best articles on the business of yoga, and Alex’s best articles on clear, simple writing.